The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

The 2019 judging panel is as follows:

Barry Adams

FOUNDER, POLEMIC DIGITAL |

Barry Adams has building and ranking websites since 1998. Over the years he's honed his skills in a wide range of businesses, from small agencies to Fortune 500 multinationals. In 2014 Barry founded SEO consultancy Polemic Digital, delivering specialised SEO services to clients such as the UK's most-read newspapers The Sun and the Daily Mail and America's most popular news channel Fox News. In 2016 his work was recognised with two UK Search Awards, including Best Small SEO Agency.

In addition to his consulting work, Barry lectures on SEO and digital marketing for Ulster University, Queen's University Belfast, and the Digital Marketing Institute. He travels the world to speak at digital conferences such as BrightonSEO, Pubcon, UnGagged, SMX, and Learn Inbound. Barry also serves as Co-Chief Editor at award-winning European digital marketing blog State of Digital.

 

Dawn Anderson

LECTURER IN DIGITAL AND SEARCH MARKETER, RESEARCHER & INTERNATIONAL SEO CONSULTANT, MMU | |

Dawn Anderson is a digital marketing lecturer at Manchester Metropolitan University, international conference speaker (UK, US, AUS, IT) and has an international SEO consultancy and agency,  Move It Marketing. Dawn has spoken at some of the leading global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London and San Jose), MozCon and State of Search.  She has been in SEO for 11+ years and works with leading brands providing digital marketing and SEO strategy across a number of sectors.  She is also a Northern Digital, UK and US Search Awards Judge.

Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights.

Nick Andrews

Senior Search Manager, M&S |

Jolin Bachman

Chief Operating Officer, 1SEO.com Digital Agency |

Jolin Bachmann is the Chief Operating Officer (COO) of 1SEO.com Digital Agency. 1SEO is a full-service global digital marketing firm based in the Philadelphia, PA area that provides  end-to-end solutions for their clientele with a full suite of services. Jolin oversees the growth and development of the organization and it's more than  75 digital marketers. As one of two main decision-makers for the company, she accumulated numerous awards for her efforts as well as contributed to the awards and success achieved by 1SEO. Jolin is renowned for her expertise in the world of online advertising and is regarded as a leader in the digital marketing space.

 

Georgina Bell

Performance Media Manager, ASDA |

ADRIAAN BOOT

FOUNDER IMPACTFUL AND SENIOR PPC & WEB ANALYTICS CONSULTANT |

In 2013 Adriaan Boot founded his own digital marketing agency, Impactful. His agency mainly specializes in PPC, web analytics and tag management. Adriaan is very fanatic about PPC automation and has a ton of experience in automatic campaign setup and bid management through third party tools and AdWords scripts. Before Adriaan started his agency he led the PPC team of Compare Group managing multi-million euro’s of PPC budget for leading comparison engines in Europe (Vergelijk.nl, Vergelijk.be, Vertaa.fi and Comparer.fr). Besides his passion for PPC Adriaan also has a passion for analytics. In the past years he managed many Google Analytics and tag management implementations for leading A-brands in The Netherlands.

See Adriaan's website here - https://www.impactful.nl  

JULIEN BOUCHER

EMARKETING CONSULTING DIRECTOR, WIDE SWITZERLAND |

Julien Boucher is the emarketing consulting director at Wide Switzerland, a full-service digital agency based in Geneva. Julien has 16 years international paid and organic search experience, including a deep data and technology expertise.

He managed SEM accounts for Fortune 500 companies and led search analytics for Razorfish in the US, where he earned an innovation award. His client portofolio included Capital One, Hotels.com and Victoria's Secret.

Back in Europe, he worked for GroupM EMEA as a Search Technology Director to structure and deploy SEO capabilities across their agencies network. Once deployed, he left GroupM to develop an integrated search monitoring tool he used to serve international clients.

Interested in leveraging technology to plan and execute integrated and personnalised activation programs, he joined Wide in Geneva a year ago.

GJ Bramer, MIM (aka Googleadviseur)

Owner of Bramer Web en Organisatie |

GJ Bramer, MIM (aka Googleadviseur) Owner of Bramer Web en Organisatie, for nearly 15 years, based in Holland.

We deliver digital marketing for local, national and international companies, so: strategy, advice, development, training.

We get 90% of our clients by word of mouth!

GJ is former chair of Sempo Europe, partner of SEMinternational and ambassador for SEOmonitor.

He speaks on conferences about SEO, Social Media and Educating your customer. Our motto: "Amateurs get frustrated with clients, professionals educate them." Next to that he trains companies to work with Social Media, how to handle their own PPC account and take care of the (basic) SEO.

LinkedIn profileTwitter

Liang Chen

Head of SEO, Premier Inn |

Liang Chen is the Head Of SEO at Premier Inn responsible for all things organic acquisition. Premier Inn is the UK’s biggest hotel brand, offering quality accommodation at affordable prices across the UK and in Germany. Premier Inn is consistently rated the UK’s Best Value Hotel Chain by YouGov, and are highly recommended by TripAdvisor at many locations.

Liang is technically minded digital marketer with 10 years of experience primarily in SEO, but also in UX, CRO, PPC and Analytics helping enterprise and SMB to connect and engage with their customers online organically having previously held Head Of SEO position at Dixon Jones(of MajesticSEO)'s digital agency and the Global Technical SEO Manager at RS Components Ltd. He has also been a speaker at BrightonSEO.

David Crawford

Founder, The Digital Strategy Unit |

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes.  He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix.  He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies.  He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

MARTIJN DIRKX

OWNER OF BRAMER WEB EN ORGANISATIE | @GOOGLEADVISEUR |

GJ Bramer, MIM (aka Googleadviseur) Owner of Bramer Web en Organisatie, for nearly 15 years, based in Holland.

We deliver digital marketing for local, national and international companies, so: strategy, advice, development, training. 

We get 90% of our clients by word of mouth!

GJ is former chair of Sempo Europe, partner of SEMinternational and ambassador for SEOmonitor.

He speaks on conferences about SEO, Social Media and Educating your customer. Our motto: "Amateurs get frustrated with clients, professionals educate them." Next to that he trains companies to work with Social Media, how to handle their own PPC account and take care of the (basic) SEO.

LinkedIn profileTwitter

 

Fernando Macia Domene

Founder and CEO, Human Level Communications |

Fernando Maciá Domene is the founder and CEO of Human Level Communications, a leading online marketing and Search Engine Optimization (SEO) consulting firms with offices in Alicante and Madrid (Spain).

Fernando is the author of three books: SEO Advanced Techniques (2015), Online Marketing 2.0 (2013) and Advanced Web-positioning Techniques (2011) and has also co-authored Web Positioning (2006), Web Positioning 2009 Ed. (2009), Online Marketing (2010), Social Media Marketing (2011), Web Positioning 2012 Ed. (2012) and Marketing with Social Media (2016).

Fernando is currently a professor of various master's courses and has spoken at national and international conferences and seminars including SMXL Milano, The Inbounder, SMX, eShow, OMExpo, Search/WebCongress, FICOD, Feria de Tiendas Virtuales Walqa, SmashTech, Digital Marketing Day and e-Comm Retail.

Pierre Far

DIGITAL PRODUCT MANAGEMENT CONSULTANT & FOUNDER OF DELIBERATE DIGITAL LIMITED | @DELIBDIGITAL |

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.

LUIS NAVARRETE GOMEZ

GLOBAL HEAD OF SEARCH MARKETING, THE LEGO GROUP |

Luis Navarrete-Gomez is the Global Head of Search Marketing for The LEGO Group. Based in London he is responsible for all SEO and Paid Search activity for LEGO.

Luis has over 15 years’ Digital Marketing experience in helping corporations use the web to drive online visibility and generate leads that have resulted in new business online.

Richard Gregory

Director, Tech North |

Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England.

Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member.

With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.

DR ALEKSEJ HEINZE

Associate Professor in Digital Marketing at KEDGE Business School, France |

His area of expertise is the use of digital marketing channels in an international context. This work is compiled in the collaborative book - Digital and Social Media Marketing: A Results-Driven Approach, which includes contributions from 20 authors from 6 European countries. 

 

Aleksej has a breadth of experience of leading multinational project teams, most recently, on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project. JEMSS aims to develop a series of resources in Digital and Social Media Marketing - http://mastersindigitalmarketing.org including the #passion4digital community.

ANDERS HJORTH

Digital Marketing Strategist, Innovell |

Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards.

Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation. 

Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell.

Motoko Hunt

SEARCH MARKETING CONSULTANT |

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog, and other websites including ClickZ, The SEM Post, Search Engine Watch, and SEJ.

She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

Safi Jarad

Managing Director, Chain Reaction |

Saif Jarad is an internet entrepreneur who founded the 1st online performance marketing company in the Middle East back in 2010 “Chain Reaction” and he is the current CEO of the company. At the moment Chain Reaction has 4 offices across the region, serving regional and local brands including some Fortune 500 companies in the region.

Award winning agency, Chain Reaction has become the region’s 1st Google analytics premium partner hiring more than 35 digital experts.
He is a speaker at many regional events and a digital marketing trainer.
Saif has also managed to sign representation deals for the Middle East region with Baidu from China and an agency partner deal with Yandex from Russia.

Saif holds a BSc in Robotics Engineering and enjoys teaching Yoga in his free time.

 

Lada Kalashnickova

Head of SEO, Acronis |

Lada has worked in digital marketing since 2003. She specialized in all aspects of Search Engines Optimization (SEO) but especially in technical SEO, multilingual search and mobile optimization.

Her clients have included Starco, Action-MCFR, and Artec 3D.  Lada now works as an SEO Lead in Acronis, a global technology company founded in Singapore in 2003 and incorporated in Switzerland in 2008.  Acronis develops on-premises and cloud software for backup, disaster recovery, and secure file sync and share and data access. Its solutions are trusted by more than 5 million consumers and 500,000 businesses, including 79 of the top 100 most valuable brands. Acronis’ products are available through 50,000 partners and service providers in over 150 countries in more than 20 languages.

Lada was also a regular guest author on Russia's largest SEO forum - Searchengines.ru.

Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favourite tools are Excel, GWT, GA, Yandex Metrica and brains.

Outside of work, she enjoys travelling, yoga and Japanese Art. Definitely a cat person.

 

JUDITH LEWIS

FOUNDER & CEO, DECABBIT CONSULTING |

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. 

She has judged both US & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).

MIGUEL LOPEZ

CEO & DIRECTOR, MOV MARKETING |

Miguel Lopez is MOV Marketing CEO, author of the spanish SEO book: ‘Posicionamiento en buscadores' (www.libroseo.net), Spain Professional SEO Congress (www.congresoseoprofesional.com) organizer and Master SEO + SEM (http://kschool.com/cursos/master-seo-sem-profesional/) Director in Madrid, Barcelona and Valencia.

He studied Computer Eng. at the UPV , developing his career in online marketing since 1997 (yes, 1 year before Google). He has also completed the Master on Web Analytics and various courses in business management and marketing. He teaches at the Polytechnic University of Valencia, Valencia Chambre of Commerce, KSchool , IDESE and other colleges and private entities.

Miguel is also jury of European Search Awards and DigiPeru Awards, and also collaborates with many companies and professional blogs with his deep SEO articles.

CARLA MARSHALL

EDITOR IN CHIEF, TUBULAR INSIGHTS |

Carla Marshall is the Editor in Chief of TubularInsights.com, the world's leading resource for online video intelligence insights and strategies. She is also the Content Marketing Manager for TubularLabs.com, the global leader in video intelligence for the cross-platform world. She divides her time between the UK, and Mountain View, California. 

KRZYSZTOF MARZEC

MANAGING DIRECTOR, DEVA GROUP AND CERTIFIED TRAINER GOOGLE ADWORDS |

Head of 200+ clients agency with 10+ years of SEM experience. One of the top Google AdWords Certified Trainers in Poland. Selected by Google for Google Partners Academy project and Big6 project. Certified in both Google AdWords and Google Analytics as an individual professional. 7+ years of expertience in one of the larges sites in Poland - Interia.pl (Head of SEO). Additional experience in FacebookAds, Content Marketing and Link Building as a trainer, auditor and manager.Speaker at ShopCamp, Fair-E Trade Mobile Trends (multiple times), Mobile IT, E-business festival, the Festival of SEO (2014 and 2016), Welcome to the Real, Marketing Revolutions, Internet Revolutions (4x, for Google), VIII European Economic Congress and Congress of E-commerce with top speaker award. 

Jon Myers

Founder, Ascending Media |

Jon is an experienced leader within the Digital Marketplace with over 19 years’ experience and has demonstrated dedication to the industry over his career which has been recognised when he was awarded Search Personality of the Year 2017 at the UK Search Awards and also voted into Europe’s Top50 Performance Markets 2017. He has worked in senior roles for large agencies, publisher-side with Yahoo, and more recently the Ad Technology space as VP and MD EMEA of Marin Software before joining DeepCrawl.and then setting up his own company Ascending Media.

He has experience in Paid Search since its inception, and has also worked heavily in SEO, Display and Paid Social over the years. This broad range has given Jon a strong understanding of all sides of the market, a sharp business knowledge and skill set, and many connections across EMEA and the US who recognise him for his experience and thought leadership within the online advertising industry.

Jon is extremely active in the Search community, and is most likely to be found moderating, speaking and sharing his knowledge at conferences, webinars and events across the world. He also frequently acts as a judge for awards in the industry, including the UK Search Awards, European Search Awards, US Search Awards and Performance Marketing Awards to name a few.

Sean O'Connor

Regional Marketing Director, Microsoft |

Sean O’Connor is driven by turning ideas into something real. He is a builder who is also fascinated by the future and positively optimistic that the best is yet to come. Through his 15 years of experience in Media, Advertising and Sales Leadership he has taken on big challenges and actively sought out opportunities to lead change. A native of Montana, USA, his appetite for change led him to his current post as an expat in Dublin, Ireland serving as a Regional Marketing Director for Microsoft. He has diverse experience in leadership, management, business development, strategic initiatives, search advertising, media relations, promotions, analytics, public speaking, storytelling, and publishing.  He has consulted with companies of all shapes and sizes, from Small Businesses to Enterprise in both North America and Europe and his direct experience spans travel, hospitality, technology, food and beverage and advertising industries. 

ANDREA PERNICI

Chief Technology Officer, 3bmeteo.com |

Chief Technology Officer at 3bmeteo.com, one of the main weather italian website, and at Search On Media Group, which organizes the Web Marketing Festival and owns the biggest italian community on Digital Marketing.

Ant Robinson

Founder, Pure Optimisation |

Ant is the founder of digital growth agency Pure Optimisation and the former Head of Search and Social at FTSE 250 listed AutoTrader UK. As a previous UK Search Awards winner Ant has extensive technical and hands on expertise delivering integrated campaigns across SEO, Social Media, PPC & Conversion Rate Optimisation.

Ant is a keen advocate of data lead decision making and the integration of the silos that often exist between the primary digital channels.

Omi Sido

Senior Technical SEO at Canon Europe |

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns.

He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute and Daily Mail.

Currently, Omi Sido is Senior Technical SEO at Canon Europe.

Follow Omi on YouTube or Twitter @OmiSido

Martyna Sroka-Lalewicz

Senior SEO Consultant, Direct Line Group |

SEO strategist at DLG -  a leading FTSE100 multi brand insurer.

With a  decade of experience in SEO she enjoys technical SEO the most. Data analysis wakes her up quicker than a coffee. Recovering from complicated algo penalties does not scare her as she is always happy to test and learn from various approaches improving sites performance. In her free time Martyna enjoys blogging at  moneysavinggirl.co.uk and motorcycling.

 

 

Michelle Stinson Ross

MD of Marketing Operations, Apogee Results |

Michelle Stinson Ross is the Managing Director of Marketing Operations at Apogee Results, an Austin based, digital marketing agency​. She specializes in marketing strategy, particularly the convergence of content, search, social media, and how it all works together to impact customer engagement.

Michelle started working with social media in 2009 when she began working for a Key West tourism company as a content writer and community manager. Today, she is an internationally recognized speaker and trainer, and frequently can be found at conferences like Digital Summit, Advanced Search Summit, Zenith and SMX.

 

Tim Vickery

Head of SEO, Samsung Electronics |

Guillermo Vilarroig

Director & Co-Founder, Overalia |

Marty Weintraub

Founder, Aimclear Marketing Agency, Speaker, Author, EU Search Awards Judge, Inc. Columnist |

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."

Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards.

His Wiley/Sybex books, "Killer Facebook Ads"‹ and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

NICK WILSDON

SEO LEAD - GLOBAL CHANNEL OPTIMISATION, VODAFONE |

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department. 

Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way. 

LUKASZ ZELEZNY

HEAD OF ORGANIC ACQUISITION, USWITCH.COM, SOCIAL MEDIA SPEAKER AND SEO EVANGELIST LIVING IN LONDON |

Lukasz Zelezny is the head of organic acquisition at Uswitch.com, a UK based price comparison website with offices in London. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

 He is a graduate from the Silesian University of Technology with a BA in Marketing.

In 2015 he traveled 75,000 km speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. Additionally, he organizes workshops where he is sharing tips around SEO, Social Media and Analytics.